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The brand story of The face shop

THE FACE SHOP opened the 1st store in 2003, and now it
has more than 500 stores over the world in 2005. In add-
ition, it became a global cosmetic brand that has expanded
its business to Japan in 2006. The brand concept is that it
recovers natural skin tone since it has been made of natur-
al extracts like fruit, vegetable, flower, water, grain and so
on.It chose the Korea top stars, to its models. Besides,
Japanese makeup artist IKKO introduced The face shop,
and it has become the talk of the town.

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